It’s the age-old debate about the connection of social media and SEO. Social media managers and marketers continue to argue over whether or not social media activity influences search rankings. There is actually evidence to support both sides, but the truth is that there is no concrete answer. What we do know today is that social media can be used as a part of your SEO strategy.
There are many similarities between social media marketing and SEO. Once you between to see these similarities, it’s easy to understand how social media can impact SEO both directly and indirectly. Here are some examples:
- A focus on content
- Inbound techniques
- Sharing is key
To better understand the interweaving of SEO and social media, check out the SEO Tips for Social Media Managers below.
SEO Tips for Social Media Marketers Infographic by Sprout Social